Be the Non-life Insurance Market Leader of Bangladesh ensuring stakeholders’ interest by prudent insurance services and upholding governance excellence with unbending ethical standards.
Provide world-class service with highest security by ensuring complete risk management solutions to the clients, maintaining stringently ethical standard in business operation.
Increase massive awareness about insurance among the mass people in the country introducing non-traditional social insurance products to bring them under the insurance umbrella and enhance social security.
Introduce contemporary insurance products with international standards.
Maintain highest level of ethical standard and transparency in all business transactions.
Enhance public confidence in the insurance industry by ensuring benefits to the policy holders, shareholders and the society at large.
Uphold governance excellence in the company and spreading it to the insurance industry.
Make effective contribution to the national economic development.
Provide a clear vision to the employees to maximize their potentials with a view to achieving high level of performance.
