Be the Non-life Insurance Market Leader of Bangladesh ensuring stakeholders’ interest by prudent insurance services and upholding governance excellence with unbending ethical standards.
- Provide world class service with highest security by ensuring complete risk management solutions to the clients, maintaining stringently ethical standard in business operation.
- Increase massive awareness about insurance among the mass people in the country introducing non-traditional social insurance products to bring them under the insurance umbrella and enhance social security.
- Introduce contemporary insurance products with international standards.
- Maintain highest level of ethical standard and transparency in all business transactions.
- Enhance public confidence in the insurance industry by ensuring benefits to the policy holders, shareholders and the society at large.
- Uphold governance excellence in the company and spreading it to the insurance industry.
- Make effective contribution to the national economic development.
- Provide a clear vision to the employees to maximize their potentials with a view to achieving high level of performance.
- Maximize insurance coverage at a minimum cost but certainly within legal boundary.
- Establish a long term relationship with our clients and business partners built on our prudent underwriting and personalized professional service with trust.
- Respond quickly to new opportunities.
- Maintain strong relationship with a wide variety of partners like re-insurers, insurance brokers, insurance agents, regulatory bodies, government agencies and so on.
- Assess and managing our business risks carefully.
- Strive for continuous improvement developing our performance excellence at all levels.